Lindsay is a California Main Street City

Main Street Approach

Lindsay was named a California Main Street City in 1987. The Lindsay Chamber of Commerce utilizes the Main Street approach as its scope of work guidelines. The program is designed to foster community self-reliance in revitalizing the community. The approach endeavors to emphasize the traditional assets of the business community. These assets include: personal service, local ownership, unique characteristics and a sense of community. The approach has four major components: organization, promotion, design and economic restructuring.

  • ORGANIZATION - Focuses on the process of enabling business and property owners, civic groups, bankers, the chamber of commerce, government agencies and individual citizens to work together to achieve common goals. The board of directors and a full-time director are key elements in organization management.

  • PROMOTION - Focuses on identifying the community as a unified commercial area, and an attractive meeting place to stage a variety of community activities. Promotional programs help to attract customers and investors to the city, strengthening its role as a vital economic component of the community.

  • DESIGN - Is essential in that it enhances the visual quality of the community, using basic elements which already exist in the buildings throughout the city. Good design extends to promotional, literature, commercial projects, merchandise display, signage and public improvement.

  • ECONOMIC RESTRUCTURING - Helps the commercial community regain a share of the economic market. The components involve business retention and recruitment, development of imaginative marketing techniques, attracting new retail and commercial business, including office, recreation and residential uses.

    • On October 16, 1997, NDS had a ribbon cutting to celebrate their new 28,800 square foot expansion. It increased the NDS warehouse space by 24,000 square feet and corporate offices by 4,800 square feet. The expansion area increased manufacturing and finished goods areas by 35%.